Advocacy in Action - FACTBase Bulletin 63

Published:

Authored by long-term Committee researcher Gemma Davis, FACTBase Bulletin 63 provides important context to the Hashtag Perth project through its in-depth analysis of factors that influence the reputation of global cities, the benefits of a positive city identity and the evolution of Greater Perth’s reported reputation over time. The study achieved this through a review of published local, national and international literature as well as media articles, research reports and reputable indices.

In terms of historical perceptions of Greater Perth, media reports of major international events held in the city during the twentieth century depicted the region as remote and somewhat unsophisticated, but also very friendly, optimistic and entrepreneurial.

These events included the 1962 British Empire and Commonwealth Games, the 1987 America’s Cup and Perth’s role in the first orbital space flight by a United States Astronaut, John Glenn. Overall, these events had a strong influence on the city’s external reputation and were successful in presenting Greater Perth in a primarily positive light.

Moreover, the Bulletin illustrates how external media coverage of arts, culture and travel opportunities in Perth as well as non-fiction literature on the region have shifted perceptions of the city from ‘Dullsville’ in 2000 to a revitalised and transforming city today.

Despite this, recently released global indices still position Perth well behind Sydney and Melbourne in terms of innovation, technology, attractiveness to international students and city brand. Additionally, while the city’s liveability has been identified as one of its greatest competitive advantages, this strength is not distinctive to Perth.

The Bulletin therefore recommends that the region’s leaders need to take control of its future narrative and reputation through ongoing action and outward communication with stakeholders and this is where the work that we will undertake for Hashtag Perth will lead us. 


Other articles from Insight, May 2019 (view email newsletter):