Reputation Key to Shaping Perth

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In the same way a country’s reputation can be effected by tolerance, safety, standard of living and its attractiveness to tourists, the reputation of a city greatly determines its ability to appeal to visitors, businesses, investment and talent.

Creating a positive reputation and place branding is about influencing people’s perceptions, however perception of a place is an evolving process with many contributing factors changing it over time.

The latest FACTBase Bulletin released by the Committee for Perth investigates the reported external reputation of Perth in the late twentieth and early twenty-first century, identifying the influencing factors and the evolution of Perth’s character.

Acknowledgement of Country

The Committee For Perth acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community. We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.