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Hashtag Perth
FACTBase Bulletin 64 - Perceptions of Greater Perth as Expressed Through Electronic Word of Mouth
The latest FACTBase Bulletin by the Committee for Perth reports on the significance of e-word of mouth on a regions reputation, and analyses 700 online opinions of Greater Perth which have been posted in discussion forums over the past 12 years. It is the third research input into the Committee for Perth's major project, Hashtag Perth.
FACTBase Bulletin
PDF | 3.31 MB
July 2019
Hashtag Perth
Perth is no longer dullsville but we could use an iconic attraction
Perth is moving away from its reputation of being isolated, and is viewed as being blessed with beautiful natural attractions, friendly and relaxed residents and great public transport.
Media Release
PDF | 456.1 KB
July 2019
Hashtag Perth
FACTBase Bulletin 64 - Snapshot
This Bulletin is the third research input into the Hashtag Perth project that aims to characterise Perth's reputation through an analysis of online commentary about the region.
FACTBase Bulletin
PDF | 817.83 KB
July 2019
Hashtag Perth
Perth's Reputation Survey Results
The second research input to the Committee for Perth's latest project Hashtag Perth, which aims to develop a plan for how best to leverage Perth’s positive attributes and address its weaknesses. The report benchmarks Perth against Sydney, Melbourne, Brisbane, Auckland and Singapore and features insights from residents and business leaders.
Research
PDF | 3.32 MB
June 2019
Hashtag Perth
Perth's best kept secret is...Perth
Perth residents are their own worst enemy when it comes to talking up the city’s positive attributes, despite the fact it’s viewed by outsiders to be just as appealing as Melbourne and Sydney and more appealing than Brisbane, Auckland and Singapore. The findings come as part of Committee for Perth’s Hashtag Perth project – a two-year initiative that aims to develop a plan for how best to leverage Perth’s positive attributes and address its weaknesses.
Media Release
PDF | 749.41 KB
June 2019
Hashtag Perth
Perths Reputation Survey - Snapshot
The second research input to the Committee for Perth's latest project Hashtag Perth, which aims to develop a plan for how best to leverage Perth’s positive attributes and address its weaknesses. The report benchmarks Perth against Sydney, Melbourne, Brisbane, Auckland and Singapore and features insights from residents and business leaders.
Document
PDF | 261.02 KB
June 2019
Hashtag Perth
Hashtag Perth Prospectus
Repositioning Perth by enhancing its reputation
Document
PDF | 4.61 MB
June 2019
Perth @ 3.5 Million People
FACTBase Bulletin 63 - Perth’s Evolving External Reputation as Presented in Published Indices, Literature and Media
This Bulletin is the first input into the Committee for Perth’s ‘Hashtag Perth’ project that seeks to characterise Greater Perth’s global reputation through original quantitative and qualitative research involving local, national and international stakeholders combined with a comprehensive review of historical and current perceptions of Greater Perth as presented in published literature and global media.
FACTBase Bulletin
PDF | 1.34 MB
April 2019
Perth @ 3.5 Million People
Reputation Key to Shaping Perth
Creating a positive reputation and place branding is about influencing people’s perceptions, however perception of a place is an evolving process with many contributing factors changing it over time.
Media Release
PDF | 492.31 KB
April 2019
Perth @ 3.5 Million People
FACTBase Bulletin 63 - Snapshot
This Bulletin is the first input into the 'Hashtag Perth' project that aims to examine and provide a review of the reported external reputation of Greater Perth. It seeks to identify the factors that influence the reputation of global cities and the established benefits of a positive city reputation.
FACTBase Bulletin
PDF | 343.38 KB
April 2019